FNG Unique… FNG has discovered that Vince De Castro has left his place as Chief Advertising Officer (CMO) of Cyprus primarily based Retail FX and CFDs dealer OneRoyal, to start out a brand new digital advertising company known as De Castro Media (see web site decastromedia.company).
Vince De Castro had joined OneRoyal final 12 months, as was additionally completely reported on the time right here at FNG, after serving in senior advertising positions at numerous different brokers together with NAGA, FXPrimus, Orbex, and easyMarkets, relationship again greater than 10 years.
FNG took this chance to talk with Vince to study extra about his resolution, and what he plans to perform at De Castro Media. Here’s what he needed to say.
FNG: Hello Vince, and thanks for becoming a member of us at this time. Please tell us slightly extra about your resolution to go away a place like being a CMO to start out over with a brand new advertising company.
Vince: I’ve all the time been pushed to create and lead, and beginning my very own company appeared like the following massive step. After years as a CMO, diving deep into digital advertising and actually getting the grasp of all of the little issues that make a giant distinction, I noticed an opportunity to do one thing new. AI is altering the sport in advertising, making issues not simply sooner however smarter and extra inventive. I needed to be a part of that change.
At De Castro Media, we are able to dive deep into AI and discover its potential to open new potentialities for our purchasers.
FNG: What is going to DeCastro Media be specializing in?
Vince: Our focus is on empowering startups and small companies with top-tier advertising experience, notably harnessing the facility of AI. We concentrate on providing Fractional CMO companies, mixing strategic management with hands-on advertising abilities. AI is on the coronary heart of our technique, enhancing areas like copywriting, electronic mail advertising, and funnel optimization – the place we are able to ship instant, impactful outcomes.
For companies that will not have a full advertising division or these trying to fill particular ability gaps, we convey AI-driven insights and techniques to the desk. This not solely streamlines advertising efforts but additionally brings a sure degree of expertise usually out of attain for smaller corporations.
We are going to discover out what your objectives are and what has labored up to now, and create a complete advertising plan to attain these objectives. Our aim is to make high-level, AI-powered advertising accessible and impactful for companies at each stage.
FNG: Will you simply be searching for purchasers within the better Retail FX/CFDs area (and in Cyprus), or past?
Vince: We’re setting our sights past simply the retail FX area. With our robust grasp of expertise, regulation, and B2B methods, we’re an excellent match for foreign exchange brokers, fintech corporations and past. We implement robust foundations and progressive advertising campaigns. And sure, our experience in fintech means we’re able to assist a variety of organizations on this sector.
FNG: Out of your perspective as a (now former) senior supervisor with numerous FX/CFD brokers, what do you see as the principle areas the place brokers can enhance on?
Vince: A number of areas.
· Insufficient Market Segmentation: Plenty of brokers don’t section their market adequately. Understanding the distinct wants and behaviors of various dealer segments – from novices to skilled merchants – is essential. Tailor-made advertising methods for every section can considerably enhance engagement and conversion charges.
· Overreliance on Brief-Time period Campaigns: Many brokers focus closely on short-term advertising campaigns aimed toward fast wins, like sign-up bonuses, usually neglecting long-term model constructing. Balancing short-term techniques with methods that construct long-term model loyalty is crucial for sustainable development.
· Neglecting Dealer Training and Sources: Offering academic content material and sources is usually a highly effective device within the foreign exchange trade. Brokers usually miss the chance to construct belief and long-term relationships by educating their merchants, which might result in elevated buying and selling confidence and exercise.
· Underutilizing Knowledge Analytics: Foreign exchange brokers usually underutilize the facility of information analytics to grasp dealer conduct and preferences. Leveraging knowledge can result in extra focused and efficient advertising methods, enhancing each dealer acquisition and retention.
· Not Embracing Digital Transformation: Because the foreign exchange market evolves, some brokers lag in adopting new digital advertising applied sciences and developments, like AI and automation. Staying up to date with digital developments can present brokers with extra refined instruments to draw and retain merchants in a extremely aggressive market.
By addressing these areas, foreign exchange brokers can improve their advertising effectiveness, main to raised dealer acquisition, retention, and general enterprise development.
FNG: And the way does DeCastro Media match into that?
Vince: At De Castro Media, our energy lies in our deep expertise and data of the foreign exchange market. We all know methods to execute key enhancements for foreign exchange brokers, from market segmentation to dealer schooling and knowledge analytics. Our method consists of the strategic use of AI, enhancing operations and advertising methods.
Purchasers working with us entry a wealth of experience, not simply in planning but additionally in executing AI-integrated methods for instant and sustainable success. We assist brokers optimize buyer journeys, use predictive analytics, and create personalised experiences, propelling them forward of their market.
While you companion with us, you’re tapping right into a deep properly of experience, getting each the plan and the motion. It’s all about making a direct affect and paving the best way for lasting success in a market that’s all the time on the transfer.
FNG: What are the principle areas of problem (and likewise alternative) for FX/CFD brokers going ahead?
Vince: Brokers are coping with so much – making an attempt to remain updated with evolving compliance guidelines, discovering new strategies to retain prospects on this ultra-competitive area and the fixed rule adjustments of varied promoting platforms.
On the chance aspect, there’s a transparent potential in tapping into rising markets. These markets are much less saturated and are quickly rising with new merchants, making a path for growth. The growing desire for mobile-first, intuitive buying and selling platforms represents a novel alternative for brokers to draw and cater to a brand new kind of viewers.
FNG: In what methods are you able to assist?
Vince: We’re well-connected inside the trade. Our intensive community of third-party distributors and trade contacts permits us to offer extra than simply strategic recommendation. We will facilitate introductions and collaborations the place a consumer’s wants lengthen past our scope.
We perceive the crucial significance of AI within the evolution of digital advertising. As we head into 2024, it’s clear that AI isn’t simply an choice; it’s a necessity for corporations aiming to remain aggressive. Companies that aren’t already exploring methods to make the most of AI threat falling behind.
Our focus is to assist corporations combine AI into their advertising methods successfully. We see immense potential in AI for predictive analytics, which permits for anticipating market developments and buyer behaviors, enabling proactive strategizing.
That’s our plan – guiding corporations by way of AI integration of their advertising, ensuring they’re not simply maintaining but additionally getting forward within the digital world.
Extra About De Castro Media
At De Castro Media, we mix skilled advertising insights with superior AI to ship tailor-made methods for companies of all sizes. Specializing in Fractional CMO companies, we empower startups and small companies with cutting-edge advertising options. Our focus: driving development and effectivity by way of AI-powered content material, electronic mail, and funnel optimization. We’re your companions in navigating and excelling within the digital advertising panorama.